On June 6, I’m part of a social media panel at MagNet, Canada’s magazine conference, in Toronto, along with a group of very smart people: Matthew Blackett of Spacing, freelance journalist Kim Pittaway and Steve Ladurantaye of Twitter. Sign up and show up with your best questions!
It seems email is not dead but back in style in a retro, almost normcore way that makes some of us feel very old. Never ones to ignore a useful trend, we at Tavanberg decided to launch a monthly newsletter this year, not to send out boring links and news items (that’s so 2007) but to share really interesting ideas and information to do with content marketing and internet culture, written in a way that means you can get a lot out of it without ever having to click through. (We were inspired by writer Ann Friedman’s weekly newsletter, Quartz’s daily brief and the long-defunct Media Scout from Maisonneuve magazine.)
It’s called the Tavanberg Monthly, and we’d love for you to check it out. You can view back issues and subscribe from our website.
I was thrilled to contribute for the second year in a row to Tourism Toronto’s annual magazine highlighting the best of Toronto. It’s aimed at visitors but just as useful for locals. You can flip through it online (my article is on page 47), order a print copy or find it at top tourist sites, including around the airport. A few other stories I’ve had published recently:
• If you’re feeling stressed, hotels want to soothe your mind, body and soul (Globe and Mail, March 29, 2014)
• The legend of the Cabbage Key Inn (Up! Magazine, March 2014)
• Hotel: The Chedi Andermatt, Switzerland (Globe and Mail, March 15, 2014)
• 10 gorgeous luxury lodges around the world (ReadersDigest.ca, February 2014)
• How do you fondue? 7 fondue experiences in Switzerland and at home (Globe and Mail, February 25, 2014)
• Sampling Maori food at Te Papa, Wellington, New Zealand (Bon Vivant Travel, February 2014)
And in other news:
• Tavanberg recently sent out its second monthly newsletter. It’s a roundup of our favourite internet and content marketing news and ideas, and you can see back issues and subscribe on our website.
• The MagNet 2014 schedule just went online, and registration will be opening soon. This year, I’m on a panel discussing social media case studies. Hope to see you there!
Pick up this weekend’s Globe and Mail for my tale of drinking my way along New Zealand’s Classic Wine Trail. Also recently published:
• 5 places to ski like a local in BC (Globe and Mail, February 4, 2014)
• Full speed on sled: Conquering Switzerland’s slopes on wooden runners (enRoute, February 2014)
• Sledding at Le Massif, Quebec (Globe and Mail, January 21, 2014)
• Don’t just drink Sonoma’s vintages, join the harvest at Grape Camp (Globe and Mail, January 11, 2014)
The January issue of Westjet’s in-flight magazine Up! is out, and I’ve contributed two stories: a roundup of some of North America’s top vegetarian and vegan restaurants, and a write-up on Quebec’s Hôtel La Ferme. Pick up a copy on any Westjet plane this month, or download the digital edition via iTunes. (You’ll also find me on the contributors page this month.)
I’m currently in New Zealand, enjoying the year’s second spring produce-wise – more asparagus than I can shake an asparagus spear at, plus some incredible strawberries, artichokes and even early cherries. Not a tough assignment, as you can see from the above photo, taken on a gannet safari from the Farm at Cape Kidnappers in Hawke’s Bay. You’ll find a lot more recent travel stories on my writing portfolio page, including:
10 must-visit Canadian brewpubs (ReadersDigest.ca, October 2013)
Healthy Canada: Toronto (Best Health, October 2013)
There’s more to a food-lover’s Philly than cheesesteak and hoagies (Globe and Mail, September 9, 2013)
Healthy Canada: Vancouver (Best Health, September 2013)
10 surprising must-visit foodie destinations (ReadersDigest.ca, August 2013)
Pimp your workout in Manhattan (Globe and Mail, July 9, 2013)
It’s been a long time coming, but my colleague Jennifer Goldberg and I are finally ready to announce the launch of Tavanberg, an agency aimed at pooling our skills to take on bigger and broader projects in editorial, social media and digital strategy, for nonprofit and corporate clients as well as media and publishing. Whether you need to create a social media presence, build out a blog or a series of white papers, rewrite your website content or simply figure out what you’re trying to achieve online, we can help you get there via strategy sessions, staff training and workshops or just getting the work done.
Last August, I spent a wonderful day touring the blueberry-rich BC Fraser Valley for a story for Fresh Juice magazine – and it’s finally out, featuring not just my story, but a bunch of my photos, too. Pick up your copy on newsstands now to get the inside scoop on where all those sweet berries really come from.
Recent happenings around here:
• In the past couple of months I’ve been busy travelling around BC, Germany, Holland, Switzerland and New York – you can see photos and notes from my journeys on my Tumblr.