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Social media updates + fall stories

I’m pleased to be kicking off Magazines Canada’s fall webinar series with a session on social media promotion to be held on September 24. You don’t have to be a member to join – click through to find out more and sign up.

On a related note, I’ve recently joined the social media team among the Travel Media Association of Canada (TMAC). My first job was to launch the Instagram account, @TravelMediaCA. Follow us for great travel photos and stories collected from not just TMAC members, but also the wider travelling community via the hashtag #tmacCA.

Beyond that, some recently published work, including my first stories for Canadian Business and Western Living:

• Running all over town with sightjogging tours (Canadian Business, September 2014)
• “How a digital detox spa helped me unplug” (Flare, September 2014)
• Warming Trend: Get into some hot water on the Kootenays Hot Springs Trail (
Western Living, September 2014)
For a taste of Art Deco, head to New Zealand’s Napier (Globe and Mail, September 1, 2014)
• Taking physical-education class beyond the gym (Globe and Mail, August 31, 2014)

• Discover three of New Zealand’s sweet spots (Globe and Mail, August 22, 2014)

A travel trio for the Globe and Mail

montreal-pastryTravelling to a new place is exciting, but what I really love is going back to places I’ve been before – once you’ve gotten your bearings and checked off the classic must-dos, you can go deeper and truly explore. With this theory in mind, I wrote a three-part series for the Travel section of the Globe and Mail, covering interesting ways to see three Canadian cities: a pastry crawl of Montreal, niche tours in Vancouver and a DIY adventure triathlon in Victoria.

Also recently published on the Canadian travel front: for Up! Magazine, a food-lovers’ road trip through the Lanaudière and Mauricie regions of Quebec; for Best Health, a fit travel guide to Halifax; and for the summer edition of Ontario’s tourism magazine, roundups of local picnic basket fare and born-in-Ontario souvenirs.

Upcoming conference talk

On June 6, I’m part of a social media panel at MagNet, Canada’s magazine conference, in Toronto, along with a group of very smart people: Matthew Blackett of Spacing, freelance journalist Kim Pittaway and Steve Ladurantaye of Twitter. Sign up and show up with your best questions!

Tavanberg’s content marketing newsletter

It seems email is not dead but back in style in a retro, almost normcore way that makes some of us feel very old. Never ones to ignore a useful trend, we at Tavanberg decided to launch a monthly newsletter this year, not to send out boring links and news items (that’s so 2007) but to share really interesting ideas and information to do with content marketing and internet culture, written in a way that means you can get a lot out of it without ever having to click through. (We were inspired by writer Ann Friedman’s weekly newsletter, Quartz’s daily brief and the long-defunct Media Scout from Maisonneuve magazine.)

It’s called the Tavanberg Monthly, and we’d love for you to check it out. You can view back issues and subscribe from our website.

March updates

toronto-magazine-cover-2014I was thrilled to contribute for the second year in a row to Tourism Toronto’s annual magazine highlighting the best of Toronto. It’s aimed at visitors but just as useful for locals. You can flip through it online (my article is on page 47), order a print copy or find it at top tourist sites, including around the airport. A few other stories I’ve had published recently:

If you’re feeling stressed, hotels want to soothe your mind, body and soul (Globe and Mail, March 29, 2014)
The legend of the Cabbage Key Inn (Up! Magazine, March 2014)
Hotel: The Chedi Andermatt, Switzerland (Globe and Mail, March 15, 2014)
10 gorgeous luxury lodges around the world (ReadersDigest.ca, February 2014)
How do you fondue? 7 fondue experiences in Switzerland and at home (Globe and Mail, February 25, 2014)
Sampling Maori food at Te Papa, Wellington, New Zealand (Bon Vivant Travel, February 2014)

And in other news:

• Tavanberg recently sent out its second monthly newsletter. It’s a roundup of our favourite internet and content marketing news and ideas, and you can see back issues and subscribe on our website.
• The MagNet 2014 schedule just went online, and registration will be opening soon. This year, I’m on a panel discussing social media case studies. Hope to see you there!

February updates

nz-winePick up this weekend’s Globe and Mail for my tale of drinking my way along New Zealand’s Classic Wine Trail. Also recently published:

• 5 places to ski like a local in BC (Globe and Mail, February 4, 2014)
Full speed on sled: Conquering Switzerland’s slopes on wooden runners (enRoute, February 2014)
Sledding at Le Massif, Quebec (Globe and Mail, January 21, 2014)
Don’t just drink Sonoma’s vintages, join the harvest at Grape Camp (Globe and Mail, January 11, 2014)

Two pieces in the January issue of Up! Magazine

January 2014 coverThe January issue of Westjet’s in-flight magazine Up! is out, and I’ve contributed two stories: a roundup of some of North America’s top vegetarian and vegan restaurants, and a write-up on Quebec’s Hôtel La Ferme. Pick up a copy on any Westjet plane this month, or download the digital edition via iTunes. (You’ll also find me on the contributors page this month.)

Updates in travel

tooth

I’m currently in New Zealand, enjoying the year’s second spring produce-wise – more asparagus than I can shake an asparagus spear at, plus some incredible strawberries, artichokes and even early cherries. Not a tough assignment, as you can see from the above photo, taken on a gannet safari from the Farm at Cape Kidnappers in Hawke’s Bay. You’ll find a lot more recent travel stories on my writing portfolio page, including:

10 must-visit Canadian brewpubs (ReadersDigest.ca, October 2013)
Healthy Canada: Toronto (Best Health, October 2013)
There’s more to a food-lover’s Philly than cheesesteak and hoagies
 (Globe and Mail, September 9, 2013)
Healthy Canada: Vancouver
 (Best Health, September 2013)
10 surprising must-visit foodie destinations (ReadersDigest.ca, August 2013)
Pimp your workout in Manhattan
 (Globe and Mail, July 9, 2013)

Announcing Tavanberg

Tavanberg-logo_RGB_FA

It’s been a long time coming, but my colleague Jennifer Goldberg and I are finally ready to announce the launch of Tavanberg, an agency aimed at pooling our skills to take on bigger and broader projects in editorial, social media and digital strategy, for nonprofit and corporate clients as well as media and publishing. Whether you need to create a social media presence, build out a blog or a series of white papers, rewrite your website content or simply figure out what you’re trying to achieve online, we can help you get there via strategy sessions, staff training and workshops or just getting the work done.

Rock climbing in the new Best Health

besthealthThe summer issue of Best Health has just come out, and in it is a piece I wrote on rock climbing. Check it out now on newsstands or on iPad – for the latter, there’s currently an offer for a one-month free trial.



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