Consulting for the Heart and Stroke Foundation

I’ve spent much of the past few months working with Star Media Group and Conversion on a project for the Heart and Stroke Foundation called Make Death Wait. (You may have seen the related ads on TV or in magazines.) Under the leadership of Ed Greenspon, Jennifer Goldberg and I have put together a 17-week editorial calendar for the Make Death Wait blog and newsletter and the HSF’s Facebook and Twitter accounts. It’s a combination of original profiles (starting with a survivor profile by Margaret Webb) and curated stories from multiple sources – make sure to check back often to see what’s new. (You can sign up to join the cause and receive weekly email updates, too.)